Loved working on the Government Binge Drinking awareness campaign with veteran creative David Joubert @ GPYR Sydney. The TV shoot was done by Taxi productions ' director Gemma Lee. Now, I've been on a fair few TVC's and hell, even directed a few, so it was eye opening to see how the game has changed. Filming was done exclusively on a 5D Mkll. Fast lenses/shallow depth primes, ease of movement, and not burning film at 50fps sure does open up the creative possibilities, and speed of shooting. Its exciting and slightly scary what the possibilities are.
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