NEC PA301

I've spoilt myself with a gorgeous (if a screen can be) NEC 30 inch hardware calibrated monitor to replace my ageing Eizo. I've done the research, and finally took the leap.

What I found truly amazing is that after the purchase, like a month later, I got an email from Jeremy at +Image Science to say there had been a price drop and he would credit me the difference. That is amazing and he has secured me as a customer for the future.

Jeremy also writes a hugely informative Knowledgebase on his site http://www.imagescience.com.au/pages/Knowledge.html

Hungry Jacks Menu Board

For the third time in my life I've embarked on a massive overhaul of a QSR (Quick Service Retail)( fast food) brand.
The previous times these month long shoots involved the famous Chicken, but this time its for that great Aussie brand Hungry Jacks.

Got involved in the development of the photographic style which we carried through, and got better as we went along.

We shot burgers, sundaes, fries and all things nice for a bleary eyed 29 consecutive days.

It was EPIC. We grew beards. And got a little fatter. And older.

Had a fantastic team in the unflappable Ben Masters (food) Leesa Murray (stylist), Jan Edwards (stylist), my trusted assistant Craig, and Senior Creative Baz Baker from Clemenger.

My fantastic producer Penni deserved a medal for her tireless work behind the scenes.

Feast Magazine

I enjoyed the experience of shooting for SBS Feast Magazine. It was a high paced shoot and I was in a hired studio, which can be challenging, but I got a shot which I'm happy to put in my book.

Its not about the money when shooting for the editorials, as once the agents cut, studio, assistant and file handling time is factored in, we come out with about $40 an hour, but editorial is still an opportunity for creative exploration, and trendspotting.

Pizza Test shoot for Pizza Hut

Got asked to submit a test shoot for Pizza Hut, as they are in the market for a new shooter. Was a good opportunity to work with Ben Masters, whom I'll be working with a lot in the future as we are teaming up for a Hungry Jacks project. We will have to refine our pizza pull technique though...

Allianz Inflatable

Enjoyed shooting for this campaign which required a lot of 3D by +AnimalLogic and retouching by Innes at +ElectricArt. Had to be shot alongside the TVC so it was not my own set to control, which is a bit of a challenge when needing to shoot plates.

Abbotts Village Bakery and Burgen

One of the images I shot for my portfolio last Easter caught the eye of some fine creatives at DDB Sydney and they sold the look to their client George Weston Foods for their Abbott's Village Bakery bread range. Its great to see your own image as reference to your advertising brief.

Worked with stylist Sally Parker and shot both ads in a bright kitchen in Mosman. Would have liked to shoot the moody execution in a studio, and with a little more time, but we work with the tools we have.

Ben Quilty shoot

After reading some time ago that Archibald Winner +Ben Quilty owns a car that coincidentally appeared in one of my images as it lay undiscovered in a yard in Hill End, I was stoked to meet the man and shoot his portrait in his studio in Robertson. Subsequently his agent requested an image for Ben's promotional purposes in Asia.

He was amazed to see the V8 Ford in the image and I sent a print to him. Maybe he sends me something in return...