Hungry Jacks Menu Board

For the third time in my life I've embarked on a massive overhaul of a QSR (Quick Service Retail)( fast food) brand.
The previous times these month long shoots involved the famous Chicken, but this time its for that great Aussie brand Hungry Jacks.

Got involved in the development of the photographic style which we carried through, and got better as we went along.

We shot burgers, sundaes, fries and all things nice for a bleary eyed 29 consecutive days.

It was EPIC. We grew beards. And got a little fatter. And older.

Had a fantastic team in the unflappable Ben Masters (food) Leesa Murray (stylist), Jan Edwards (stylist), my trusted assistant Craig, and Senior Creative Baz Baker from Clemenger.

My fantastic producer Penni deserved a medal for her tireless work behind the scenes.