Doug Pitt for Virgin Mobile

It's great to get involved in something that you know is going to be huge. AD Ben Pearce at Euro (who has been a supportive believer in my work since I started up in Australia), thought I'd be the man for the job, and I'm glad he did.

The shoot was to happen in Vancouver, Canada, and proved to be a quick 72 hours on Canadian soil for me, (not to mention 30 hours of airtravel).

My treatment suggested that we break through the PR veneer that a man in his position resorts to when faced with cameras, and that is what we did. Mr Pitt was a dream to work with, and kept his composure through some hectic shoot days involving TVC filming and full day stills studio work.

Doug being an avid mountain biker too, I had plenty to chat about which no doubt served to break the ice too.

Working in Canada went seamlessly, with gear hire, assistants and studio being similarly priced to home.

The campaign was a huge success for agency and client, and Ben is hoping for an award somewhere down the track. I'll keep my fingers crossed.