Wednesday, November 23, 2011

NEC PA301

I've spoilt myself with a gorgeous (if a screen can be) NEC 30 inch hardware calibrated monitor to replace my ageing Eizo. I've done the research, and finally took the leap.

What I found truly amazing is that after the purchase, like a month later, I got an email from Jeremy at +Image Science to say there had been a price drop and he would credit me the difference. That is amazing and he has secured me as a customer for the future.

Jeremy also writes a hugely informative Knowledgebase on his site http://www.imagescience.com.au/pages/Knowledge.html


Monday, November 14, 2011

Hungry Jacks Menu Board

For the third time in my life I've embarked on a massive overhaul of a QSR (Quick Service Retail)( fast food) brand.
The previous times these month long shoots involved the famous Chicken, but this time its for that great Aussie brand Hungry Jacks.

Got involved in the development of the photographic style which we carried through, and got better as we went along.

We shot burgers, sundaes, fries and all things nice for a bleary eyed 29 consecutive days.

It was EPIC. We grew beards. And got a little fatter. And older.

Had a fantastic team in the unflappable Ben Masters (food) Leesa Murray (stylist), Jan Edwards (stylist), my trusted assistant Craig, and Senior Creative Baz Baker from Clemenger.

My fantastic producer Penni deserved a medal for her tireless work behind the scenes.







Thursday, November 10, 2011

Feast Magazine

I enjoyed the experience of shooting for SBS Feast Magazine. It was a high paced shoot and I was in a hired studio, which can be challenging, but I got a shot which I'm happy to put in my book.

Its not about the money when shooting for the editorials, as once the agents cut, studio, assistant and file handling time is factored in, we come out with about $40 an hour, but editorial is still an opportunity for creative exploration, and trendspotting.