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I had not yet managed to get an appointment to show my book at the agency, so it was particularly good to hear I was being considered for the job.
AD Celine Faledam called to discuss the job and any thoughts I had, and I mentioned that a child's perspective (POV) would bring a little extra tension to the composition. Celine had been on the same page, although the initial scamps (which the client had bought into) were from the adults perspective.
It took a little convincing but the client came round to our thinking.
The concept played on the scenario known to all parents who take their toddlers or young children shopping, and relays the convenience of a swift and easy check out using the PayPass facility before the Little Treasure does some damage in the store.
I recommended a set build to be able to have control of the environment and got in Stylist Cherith Crozier to prop style the job and build the sets.
Meanwhile producer Penni nailed the casting and found a little Lola, a 5 year old with a big personality who took direction well, and whose hands had the right age "look" for what was required.
Everything came together in a relaxed shoot at Hatch studio, with the help of Jeremy Graham who assisted me on the day.
