I while ago I mentioned I was in the running for an epic project for an Aussie favourite brand.
Well, I got the gig, and it
was epic! Over a month of shooting.
After Ben Masters and I took the brief, we were still in competition with another Photog/stylist team (photog also with Contacts-awkward), and we had to submit a test shoot. We then presented the print and our chosen approach.
I was stoked when I heard we got the job! Ben and I worked with designer AD Samantha Young at Barker Gray to interpret the brief.
The client and agency had an editorial look in mind, but weren't sure how that would translate into to the regimented stye of packaging photography. I suggested a sort of hybrid, in that although highly styled food was required, it need to look loose and informal.
There were two more interesting challenges
a. the client wanted very little retouching, having being previously burdened with massive retouching costs
b. They would not be attending the shoot, at all, for a month of shooting.
I'm going to keep it short and polite and summarise that it all worked out beautifully and they got both wishes.
I just needed a glass of Cab Sav at the end of each day.